Overview

EVENT OVERVIEW

 

Protecting your Intellectual Property (IP) can save your business’s brand and content from being co-opted by others, resulting in a loss of income.

Did you know Intellectual property theft costs the economy between $225 and $600 billion a year? Avoid being a statistic by learning how to protect your IP.

Intellectual property is your most valuable asset. Many of you know the terms copyright, trademark and IP but may not be totally familiar with how it relates to your business. For example, what assets are protectable under Intellectual Property, or how your work is protected from infringement by others.

During this session learn from an Intellectual property attorney how trademarks, copyrights and other measures can protect what you value most: your brand, your intellectual property.

 

At the end of this webinar, you will have the knowledge and resources to:

 

  • Protect your brand identity and avoid costly disputes.
  • Recognize why business names or domains alone don’t create rights.
  • Understand how consumer confusion drives infringement risks.
  • Spot emerging trademark issues from recent case studies.
  • Safely use creative works without risking copyright infringement.

 

Speaker:

Laurie Marshall, Esq.

Lawyer specializing in IP with 30 years of experience counseling clients on trademarks and copyrights. Ms. Marshall is a regular speaker on the legal aspects of small business branding.